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CHALLENGE:
The Texas and Southwestern Cattle Raisers Association (TSCRA) was losing potential new members because their brochure failed to effectively communicate the purpose of the organization and its programs.
10 page brochure
TSCRA Membership Brochure / Mailer
RESULTS: Membership mailings produced a staggering response rate of just under 40% and helped TSCRA reach their 18-month new member goal in just 6 months.
SOLUTION:
Left Field Creative re-positoned and re-branded TSCRA and told
the organization's story in an emotionally compelling fashion, while highlighting issues that mattered most to cattlemen.
