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Winchester Dog Food Ad Campaign
CHALLENGE:
After a failed launch, Winchester turned to Left Field to help save their brand and find a way to connect with outdoorsmen who used high-performance dog food.
SOLUTION:
Left Field Creative tapped the deep emotional bond between hunters and hunting dogs. The brand rocketed off of shelves and became a fast favorite of outdoorsmen.
RESULTS:
During the campaign, consumer demand increased by double digits and new retailers in both grocery and big box added all three SKUs to their shelves, increasing sales and profits.
