Call us: (314) 773-1300
WalMart Great Value Bowlz Tortilla Chips
CHALLENGE:
Wal-Mart needed new packaging for their Great Value Bowlz Tortilla Chips that would compete with category leader Tostitos, without making Bowlz look too expensive.
SOLUTION:
Left Field Creative gave Bowlz an explosive design to create a high-visibility on-shelf personality.
RESULT:
By using bold colors and appetite appeal photography rarely seen on private label packaging, Bowlz captured a wider spectrum of consumers without sacrificing Wal-Mart's value-based message.
