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CHALLENGE:
Wal-Mart's Great Value Salsa ranked near the top of all salsas in terms of taste and consistency, but it's old packaging made the product look cheap and unappealing. Furthermore, the packaging's style was a "turn off" to many consumers, who saw the generic style container as inferior.
SOLUTION:
Left Field Creative designed a line of fun and flavor-focused packaging that reflected qualities consumers expected from a leader in the salsa market. With a new package on the shelves, Great Value quickly started stealing sales from the name brands.
Wal-Mart Great Value Salsa
