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Wal-Mart Great Value Nuts
CHALLENGE:
With the onset of the economic recession, Wal-Mart discovered that more consumers were open to purchasing value-priced store brands; however, these shoppers were also self-conscious and uncomfortable with "generic-looking packages" that had a "lesser quality look" than name brands.
SOLUTION:
Left Field Creative designed a line of slightly more upscale packaging that appealed to Wal-Mart's "new store brand consumer" without alienating the retail giant's fiercely loyal
Great Value brand customer-base.
