SpearTip Cyber Counterintelligence Rebranding
CHALLENGE:
Relaunch a premier cyber security firm without falling back into the trap of talking technology with c-suite executives who often have little understanding of the technical side of their businesses and the genuine threats they face.
SOLUTION:
Left Field put a terrifying shadowy face on hackers and threats which attack businesses every day. We created an enemy, an adversary, that business leaders could both fear and hate because of the genuine threat these criminals pose.
RESULT:
Sales increased. Talk value increased. And SpearTip helped change the way the cyber security industry now talks with the people and companies it serves. Simply put, SpearTip changed the game. Forever.