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CHALLENGE:
Purina needed to stand out in an overcrowded field filled with copycat products, while being positioned as the market's most exciting innovator.
SOLUTION:
Left Field Creative convinced Purina to demonstrate how their products enhance the outdoor experience, while tapping into the deeply passionate ties outdoorsmen have with nature and wildlife. To capture the market, Purina had to sell the power of emotions rather than the merits of high-quality feed.
RESULTS:
Sales of game feeds jumped. More Purina dealers began stocking game products.
And outdoorsmen immediately embraced and adopted the campaign.
Purina Mills Game Feed Ad Campaign
