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Our Little Haven
Billboard Campaign
CHALLENGE:
Despite being one of then nation's finest providers of clinical services to at-risk children, most people lacked a basic understanding of Our Little Haven's mission.
SOLUTION:
Left Field Creative re-branded and re-positioned Our Little Haven, defining them to the world in five simple words, "Healing Children Mind. Body. Soul.
RESULTS:
An independent research study returned a 98% approval rating among both existing and potential donors who rated the campaign as "highly favorable."
Donations jumped 40% the year the campaign was unveiled.
Referencing the new marketing campaign, one of Our Little Haven's major donors stated:
"If you had told us this is what you do in these exact words, we would have given you money years ago, and given you more of it."
