CHALLENGE: Lincoln needed
a look for their new PowerLuber
that would appeal to consumers
without alienating professional
mechanics who might dismiss
the product as something for
"weekend warriors."
SOLUTION: Left Field Creative developed all packaging, sales and advertising materials for the PowerLuber using contemporary styles that appealed to professional and home mechanics alike.
RESULT: The PowerLuber was Lincoln's most successful product launch in a quarter-century.
Lincoln Automotive Power Luber
Grease Gun