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Lincoln Automotive Guardian Retail Line
CHALLENGE: Despite making the world's finest professional lubrication and lifting products, Lincoln had never been able create a branded consumer products line that auto parts retailers would accept.
SOLUTION: Left Field Creative developed the Guardian brand from the ground up, creating a consumer-friendly look that was different than any other auto parts brand on the shelves.
RESULTS: The Guardian brand was embraced by AutoZone resulting in an initial $10 million order. Other auto retailers quickly followed with orders.
