H.J. Baker
Pro-Lak Custom Sell Sheet
CHALLENGE:
High end dairy operators often spend vast sums of money developing highly-specific genetic characteristics for their herds, yet they take shortcuts with dietary supplements which could help maximize the genetic potential of their animals.
SOLUTION:
Left Field created compelling sales materials that directly related genetic strategies to custom nutrition strategies, allowing dairy operators to see how they could increase overall herd performance and profitability.
RESULT:
Sales and interest in Pro-Lak Custom increased modestly, despite the most financially depressed dairy market in a generation.