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H.J. Baker
MetaboMet Sell Sheet
CHALLENGE:
Convince dairy operators to add an amino acid supplement to their animals' feed ration despite the fact that milk prices were at an all-time love, often selling below the farmers' actual cost of production.
SOLUTION:
Left Field created a compelling sales message that demonstrated to dairy operators that by using MetaboMet they could increase milk output, decrease other input costs, decrease feed levels and turn a profit despite market prices.
RESULT:
Both sales and brand awareness for MetaboMet increased modestly, at time when competitive products were enduring record losses.
2-sided Sell Sheet
