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CHALLENGE:
Car break-ins were reaching epidemic proportions in St. Louis' 3rd Police District, resulting in loss of business for local merchants.
SOLUTION:
Left Field Creative developed a street-level campaign that actually changed people's behavior. By making motorists understand that items left in their cars could be sold by thieves to buy beer, cigarettes and more, people stopped leaving their belongings in their cars.
RESULT:
Car break-ins dropped by 40% in just three months. When the campaign was used in Shreveport, Louisiana's Downtown District the results were even more stunning -- car break-ins dropped by an astounding 70%.
Common Sense Campaign
Posters and Bus Shelters
Table Tents
Digital Billboard
