CHALLENGE:
Convince poultry producers that a vegetarian protein supplement could grow chickens at rates consistent with animal proteins, while delivering antibiotic-free birds consumers were demanding.
SOLUTION:
Left Field recognized H.J. Baker's product was a true vegan protein and created both a new brand and unique market niche for the product that remains unmatched in the poultry industry.
RESULT:
Vegain moved H.J. Baker from a commodity supplier to a true, value-added branded product marketer.
Product Name and Logo Design