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H.J. Baker - SafeGain
CHALLENGE:
At a time when margins were shrinking in the cattle market, H.J. Baker needed to convince ranchers that the potential profit of using an amino acid feed supplement outweighed the risk of the added cost to their operations.
SOLUTION:
Left Field leveraged fact-based research ranchers demanded to create product acceptance and to drive sales.
RESULT:
The first wholesale order of SafeGain exceeded sales goals for the product's entire launch window.
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