CHALLENGE:
Foodservice sales materials had always been a bit of an afterthought for Aunt Jemima. Consequently, sales were stagnant and buyers saw the company's products as little more than commodities.
SOLUTION:
Left Field created sales materials utilizing appetite appeal photography, while encouraging foodservice operators to use the Aunt Jemima name as a value-added benefit for their customers.
RESULT:
Sales increased at double-digit rates and customer satisfaction numbers skyrocketed.
Aunt Jemima Sales Materials and POS